Facebook Marketing – How Your Small Business Can Thrive With Facebook

Can Facebook actually be used to bring in leads, opportunities and sales to your small business?


YES! Myself and my clients do it every day.

You can’t use Facebook for your business the same way you use it for your personal life – you need a clear social strategy in place before you’ll see results. This isn’t hard to do, and can easily be achieved in 10 minute sessions a few times per week. Automate your status updates, then visit your Facebook page to prod discussions and answer questions.

Here are some of the most common questions my clients ask me about Facebook marketing:

Do I have to use Facebook’s paid advertising?

NO! Everything I teach in my Zero to Facebook online workshop is completely FREE – you can use Facebook to bring in leads without ever touching their paid advertising features.

What are a few Facebook marketing tips?

Engage with your audience. You’d be surprised a small amount of time has on the number of fans on your Facebook page. Taking a few minutes a day to interact with the people on your page will make you see huge results from Facebook. Another tip is to use photos on your Facebook page. The new design displays photos prominently. Most businesses don’t feature photos. Upload a few today!








What’s a basic Facebook marketing plan?

Here’s my 3 step overview to Facebook:

First, send people to your Facebook page. No one will like your page unless they know you have Next, use automated social media tools to schedule content and status updates.The third step is to jump in and engage. Make your page a fun and lively experience by encouraging fans to interact on your page.

Does Facebook offer business accounts? Can I create a business profile on Facebook?

You’ll need a personal profile in order to create a page for your business. “Pages” are the Facebook equivalent of Facebook business accounts.


What’s the difference between a Facebook page and a Facebook profile?

 Facebook profiles are for personal use and you are only allowed one profile per user. You can always recognize a profile page if you see the “friend” option. Only personal
profiles have friends. Facebook pages on the other hand were designed to be used for businesses and you can create as many pages as you like. You’ll know your on a Facebook page if you see a









How can I see who is looking at my Facebook page?

Facebook offers in-depth user data about your page, called Insights. You can access this by going to “edit page” in the top right corner, then clicking on “Insights” on the menu on the left-hand side. Insights includes information on the gender, age and location of who is looking at your page, as well as which types of status updates are the most popular.

What’s unique about Facebook when compared to other marketing?

Unlike traditional marketing, where you can only hope that a small percentage of people you are trying to reach will pay attention to your message, on Facebook, they’re already paying attention.You’re not popping up a billboard on the highway in the hope that you will capture someone’s interest as they drive by. Everyone who Likes your page is raising their hand and expressing their interest in learning more about your business. Your customers are already on Facebook, so why not plant your business where they already are?

How many friends can I have on Facebook?

Facebook allows you to have no more than 5,000 friends. Once you reach 5,000 you’ll simply be unable to accept new friend request. However, Facebook pages allow an unlimited number of “likes”. This is one of the many reasons you want to use a page and not a personal profile to promote your small business on Facebook.










How do I get a custom URL on Facebook?

Custom URLs also known as “vanity URLs” are made available once 25 people like your Facebook page. This allows you to create an easy to remember facebook URL such as Facebook.com/GetTheDash instead of the long numerical URLs that are initially assigned to pages. You can find this option by clicking on “Edit Page” in the top right corner of your Facebook page, then choose your username in the “Basic Information” section.

How can I create a custom landing page for my Facebook page?

My favorite free app for creating custom landing pages is called Static HTML Plus and you can find it at bit.ly/zeropage. This is a great app because it’s completely free, has no ads or branding from the app, and even allows you to create distinct content for fans and non-fans. That means you can create one of those cool “click like to get our exclusive content” landing pages for free. You can insert any HTML into your custom landing tab including videos, images, or opt-in forms.

How do I post on Facebook as my company’s page instead of my personal profile?

Facebook allows you to switch between your personal profile and your page. To make the switch, go to Account in the top right-hand corner and click on Use Facebook as Page. In the pop up window, click Switch to (your page’s name). That’s it! You’re now using Facebook as your page and can leave comments on your own or other pages.

Future Trends:Online Marketing & Technology Predictions

What does 2013 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe.


It’s not just about where you can sell stuff to people right now, but next month, next year, 5, 10 or more out.  That’s why I think the concept of discover, consume and engage is so important, because it transcends ideas like “social network” or “search engine” and focuses more on consumers and technologies. Will we be using a search engine like Google in 5 years? Will we be using desktop computers in 5 years? What will future social networks look like? Answers to those questions are answers to the future of marketing and customer engagement.


Google, Facebook, Apple, Amazon and plenty of other large companies are innovating at amazing speed to gain control of our attention. Some are doing it through devices , some through content, others through infrastructure. A handful of companies have had a huge impact on what we do online and at the same time, new companies, start-ups and individuals are creating amazing solutions. What are you doing to see the bigger picture and

what it means for your business?


Rather than jumping sequentially from one thing to the next, marketers should consider developing adaptive models that allow for rapid assimilation of new technologies and trends. As it stands, companies may adopt early with some risk, move with the crowd giving up first mover advantage or wait and see until it’s too painful not to change. The ramp up time to evaluate and adopt new technologies and trends is expensive. As an example, over $100 billion has already been invested in social business and that’s just a drop in the bucket compared to the next 5 years as companies implement enterprise collaboration platforms and social technologies.


In order to survive and thrive, I think more companies are going to evolve their ability to adapt more quickly, tune in to trends and data more efficiently and at the same time have the infrastructure and partnerships that will allow them to evolve and innovate at greater speed.


From a practical level, the new internet no longer exists on your computer as consumers and content shifts to tablet devices and smartphones. The search experience has not only become distinctly different for consumers through user innovations like Siri, interface and back-end changes  but also for marketers trying to play Google’s game in achieving top search visibility.