Now Official: Google Adds Restaurant Menus To Search Results

That Google menus experiment we told you about a couple weeks ago?

It’s now official. But it’s only available in the U.S. at the moment.

Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily triggered by searches that involve both the restaurant name and the word “menu,” although Google’s example involves a query that starts with “show me the menu for….”

The menu OneBox shows multiple food options and is divided into different categories, depending on how the individual restuarants (or chains) organize their menu. You’ll typically see tabs such as lunch, dinner, entreés, sandwiches and the like.

There’s actually more that we don’t know about the menus than we do. For example:

• Where is Google getting the menu details? It seems to be from sites like AllMenus.com and Gayot.com, but there’s no official list.
• Has Google made a deal with its sources to show the menus, or is it just scrapingthat information?
• What should a restaurant do if it wants its menu showing like this?
• What if it doesn’t want its menu showing this way for some reason? (It’s outdated, for example.)
• How often will Google be updating the menu information?

Google Places Quality Guidelines Updated

Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not.

In short, Google is allowing a single descriptor within the business name, if and only if that descriptor is location information or describes your business offers.

Here are the revised guidelines:

• Your title should reflect your business’s real-world title.
• In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
• Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
• Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown” or “Joe’s Pizza Delivery”. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery”, or “Joe’s Pizza Restaurant Dallas”.

Bing: Poor Grammar & Typos May Result In Lower Search Rankings

Duane Forrester from Bing wrote a blog poston the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors.

Duane said, “just as you’re judging others’ writing, so the engines judge yours.” Meaning, Bing does look at how a page of content is written. If the page has typos, grammar issues and so forth, to the extent that it might stop a reader from reading on – then it might also negatively hurt your rankings in Bing. Duane wrote:

If you [as a human] struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher?

Duane added that the search engines “over time we begin to see patterns.” If those patterns show poor grammar page after page, day after day, then it might have a stronger negative impact on rankings.

Google On Grammar & Rankings

This is contrast to Google is a different story, at least from what we’ve covered. Yes, Google’s Panda algorithm is about having quality content. But is quality the same thing as not having typos? It is unclear with Google at least.

In October 2011, Matt Cutts said while there is a correlation between spelling and PageRank, the core algorithm currently (back in 2011) does not use grammar as a “direct signal.” Google’s Matt Cutts added earlier this month that poor grammar in comments also does not negatively hurt your rankings in Google.

It seems Bing is taking a stronger stance on grammar and typos compared to Google’s stance.

Samsung debuts wearables and Galaxy S5

BARCELONA, Spain (Reuters) - Samsung Electronics<005930.KS> unveiled a new smartwatch and fitness band along with the latest version of its Galaxy smartphone on Monday, demonstrating how the battleground for innovation is shifting from the hand to the wrist.

The world's biggest smartphone maker set a trend less than six months ago for wearable devices that link to mobile handsets with its Galaxy Gear watch, which has seen rivals like Sony <6758.T> and Huawei follow in its wake.

The switch in focus also underlines the challenges the South Korean firm is facing. Low-price Chinese rivals are churning out products that look increasingly similar at a time when smartphone sales have started to ease, taking a toll on Samsung's earnings.

To fight back, Samsung is taking a less glitzy marketing approach to control costs. It has also performed a U-turn, abandoning its previous heavy focus on sweeping hardware improvements to highlight more subtle features in its devices and accessories in a bid to appeal to a wider audience.

"With the Galaxy S5, Samsung is going back to basics," JK Shin, co-chief executive and president of Samsung's mobile business, told an audience of Samsung employees, partners and media at the annual Mobile World Congress technology trade show in Barcelona. Samsung will roll out the S5 globally on April 11, with pricing details yet to be disclosed.

"Our consumers do not want eye-popping technology or the most complex technology," he said. Instead, the want beautiful design, a better camera, faster connectivity and technology that would help them keep fit, Shin said.

Market expectations for the new S5, one of Samsung's marquee product launches this year, remain subdued given its comparative lack of innovation.

"The Galaxy S5 has great features and will probably sell well due to massive marketing support," Forrester Research analyst Thomas Husson said. "But is the total product experience it offers differentiated enough to continue the sales success story? Is it enough to bet on fitness and fingerprint sensors to beat Apple - rooting the experience in people's daily lives? I don't think so."

The Galaxy S5, which will be available in April, has a slightly bigger screen than its predecessor, at 5.1 inches compared with 5 inches, improved camera technology and better protection against water and dust, Samsung said.

It also has a fingerprint scanner on the home button, which rival Apple introduced in the iPhone 5S last year. The function can be used to protect data and provide security credentials in a swipe.

"It's very unlikely for the S5 sales to top its predecessor S4's performance during the key initial sales period," said Lee Seung-woo, an analyst at IBK Securities in Seoul. "I think sales would come in fewer than 20 million units in the first three months of the launch."

At a relatively low-key launch event in Barcelona, Samsung also unveiled the Gear 2 smartwatch, which runs on the Tizen operating system rather than Google's Android software, and a stripped-down version called Gear 2 Neo, which doesn't have a camera.

The devices can monitor the wearer's heart rate, a function used in increasingly popular health and fitness apps, or individual programmes.

The Samsung Gear Fit, also targeting the fitness sector, has a heart rate monitor, too, as does the Samsung Galaxy S5 itself, a first for a smartphone, Samsung said.

The Gear Fit has a curved touch-sensitive screen and its features include a pedometer, Samsung said.

Shares in Samsung, Asia's most valuable technology company with a market value of $204 billion, rose 0.6 percent, versus a 0.7 percent gain in the wider market.

Nokia announces 3 Android smartphones

Nokia has introduced three Android smartphones under the Nokia X series at the ongoing Mobile World Congress event in Barcelona, Spain. The smartphones Nokia X, X+ and XL run on the Nokia X software platform that is based on Android. The Nokia X, X+, and XL are priced at € 89 (Rs 7,500 approx), € 99 (Rs 8,500), and € 109 (Rs 9,300), respectively.

Nokia X is the entry-level model that comes with 4-inch IPS LCD display, 512 MB RAM and 4GB memory expandable up to 32 GB. It has a 3MP fixed focus camera. Nokia X gives 13.3 hours of talk time on 2G and 10.5 hours talk time on 3G network. Standby time is up to 28.5 days.

Nokia X+ also has 4-inch IPS LCD display but it packs 768 MB RAM and has 4GB memory expandable up to 32 GB. There is 3MP fixed focus camera. It gives 13.3 hours of talk time on 2G and 10.5 hours talk time on 3G network. Standby time is up to 28.5 days.

Nokia XL sports 5-inch IPS LCD display, 768 MB RAM, 4GB memory expandable up to 32 GB. It features a 5MP autofocus camera with flash and 2MP front camera. It gives 16 hours of talk time on 2G and 13 hours talk time on 3G network. Standby time is up to 41 days.

The Nokia X software is a forked variant of Android and it has added elements from Nokia's Asha and Windows phone software to offer a different user experience. The drawback here is that you can install Android apps through Nokia store but not through Google Play store.

These phones are dual-SIM devices and are powered by a Qualcomm Snapdragon dual-core processor. They come with pre-installed apps such as BBM, Plants vs Zombies 2, Viber, Vine and Twitter. Nokia’s Here Maps and offline maps come pre-installed. There is also a 7GB of free cloud storage from Microsoft OneDrive.

Nokia X+ and Nokia XL would be available in early Q2 2014. However, Nokia did not give the time frame for India launch.

AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers report as well as device-specific insights.

Note that the report shown on the Home screen still includes just Cost and Clicks data, you’ll need to click on the “see full report” link or navigate to the Dimensions tab on the Campaigns screen to see the conversion data.

The Top Mover detail below is now sorted by Top Increases for Conversions and Top Decreases for Conversions. This performance data is segmented by device/network level, including by Search Partners, as shown in the example above. However, unlike the example below, the live examples I’ve looked at so far have included only one device-level segment per ad group, which is much more helpful. This type of segmentation will help advertisers quickly see if there are troubled areas at the device-level even if conversion stats overall look stable.

The conversion data will be a big help for managing performance campaigns. However, the ability to see changes in conversion rate and cost per conversion data would be especially helpful for understanding the impact on ROI.

The change has rolled out globally, so if you’re tracking conversions you should see this update in your account now.

Google Says (Some) Missing Features Will Be Added To New Google Maps

Google took its new Maps site out of beta this week, but many users noticed that some of their favorite features from Classic Maps were missing.

Not to worry, Google says. It’s aware of that and plans to bring at least some of those missing over to the new Maps site in the near future.

The team will continue to work to improve the new Google Maps, so look out for better performance and additional features, like send to car, in the coming weeks.

That mention of the Send To Car feature is as specific as Google would get in its replies to our questions about the missing features we’ve noticed. That list includes:

1.) Send To Email and/or Car. When looking at a place or address in Classic Maps, there’s a “Send” option under the “More” tab that lets users email the place/address or send it to certain vehicle navigation systems.

2.) Default location. There seems to be no easy way in new Maps for a user to set his/her default location.

3.) More Info link on business listings. In Classic Maps, every business listing popup includes a “More Info” link that gives searchers quick access to the business’ Google+ Local page. On the new Google Maps, the only way to get from the business listing to its Google+ Local page is to click the link that says how many reviews the business has.

4.) Terrain maps disappear when looking at directions. You can see terrain maps in the new Google Maps, but the option goes away when looking at directions between two (or more) places.

5.) 3D Directions. In Classic Maps, there’s a 3D/2D toggle when looking at directions. The 3D version autoplays a moving drive-through of the route between your start and destination.

These are a sample of the features that we’ve found to either be missing altogether, or perhaps just very difficult to find in the new Google Maps. Google’s statement that at least some of these will be brought over from Classic Maps “in the coming weeks” is good to hear. Some more specifics on which ones would be even better.