30 Things You Absolutely Need To Know About Instagram

Over the last three years Instagram has not only become one of the most dominating social media services, it’s also become one of the most popular websites in the world. In fact, Instagram has been listed as the 21st most popular site in the U.S. – 41st globally. But, does that really matter? After-all, the site was Facebook’s largest acquisition, and in case you didn’t know, Facebook is kind of a big deal.

Being under the Facebook umbrella has only increased Instagram’s popularity. After joining the social media juggernaut in April 2012, the Instagram community grew to 80 million users by July. And, that number is constantly growing.

Today, Instagram isn’t just used to post selfies. It’s becoming an assist for brands to reach more visitors (thanks to sponsored photos and videos), researchers to discover the happiest city in the UK, celebrities to post all the hijinks at awards like the Golden Globes and to even get pumped for the NFC Championship Game between the San Francisco 49ers and Seattle Seahawks by comparing quarterbacks. The point? There really doesn’t seem to be any discrepancy amongst Instagram users. It’s a great tool for anyone to use and enjoy.

Between being able to share Instagram images on your Facebook, Twitter, Tumblr and Flickr accounts, and the implementation of Instagram Direct (which allows users to send photos only to a specific user or group of users, much like Snapchat), it’s a safe bet that the photo-sharing, video-sharing and social networking site is only going to get bigger and stronger as time goes on.

If you’re not up to date on your Instagram knowledge, here are 30 things that you absolutely need to know about Instagram.

1. While working at Nextstop, a a trip-recommendation site that was later acquired by Facebook, founder Kevin Systrom came up with an idea for a “HTML5 mobile web app that let you: Check in to locations, Make plans (future check-ins), Earn points for hanging out with friends, post pictures, and much more.” Despite raising $500k from Baseline and Andreessen Horowitz in two weeks, people enjoyed the photo-sharing aspect of Burbn. Today, Burbn is just a footnote with an abandoned Twitter feed.

2. Prior to working for Nextstop, Kevin Systrom was offered a job at Google and interned at Odeo, where Twitter was developed. In 2004, Mark Zuckerberg offered Systrom an opportunity to join Facebook. Systrom turned the offer down and later received a cool $500 million after Facebook acquired Instagram for $1 billion in April 2012.

3. Co-founder Mike Krieger was born in São Paulo, Brazil and met Kevin Systrom while both were attending Stanford.

4. Instagram officially launched on October 6, 2010 as an iPhone app. Within one month, it gained 1 million users. It took Foursquare and Twitter 2 years to reach that milestone.

5. As of January 2014, Instagram has 150 million active users, 16 billion photos shared, 1.2 billion likes daily, 55 million photos posted daily and 7.3 daily visitors.

6. To compete with Twitter’s Vine, Instagram released a 15 second video component to their platform on June 20, 2013. Within the first 24 hours, 5 million videos were uploaded. However, Fortune 500 companies have been reluctant to adopt video. Only 4% of adopted video thus far.

7. Thursday is the most common day for Fortune 500 companies to post. However, Sunday is the most effective. The best time to post a video is during off-hours (9pm-8am EST).

8. The 10 most popular brands currently (January 2014) on Instagram are: Nike, Starbucks, NBA, adidas Originals, TopShop, Forever 21, Vans, NFL, Michael Kors and GoPro.

9. The top 10 most-shared brands on Instagram video—which does not count music/TV/film entertainers—with share stats from Sept. 9 to Oct. 9:

• MTV — 134,110
• NBA — 68,463
• Peanuts — 43,227
• GoPro — 35,097
• Miami Heat — 28,465
• Wendy’s — 23,833
• Topshop — 23,347
• Starbucks — 22,035
• ABC — 21,782
• HBO’s Girls — 21,769

10. The top 10 brands with the most account followers.

• National Geographic -  3,726,303
• Victoria’s Secret – 3,640,340
• The Ellen Show – 3,483,363
• Nike – 3,166,010
• Forever 21 – 2,446,839
• Louboutin – 2,062,447
• 9GAG – 2,024,096
• Starbucks 1,919,068
• MTV – 1,916,114
• NBA – 1,777,980 

11. During August 2013, the average Instagram user spent 257 minutes on Instagram. During that same period, the average Twitter user spent 169.9 minutes on Twitter.

12. As of October 2013, 35 million selfies have been posted on Instagram. In case you really had to know, Kylie Jenner is the celebrity with the most amount of selfies. As of October, she had posted 451 selfies.

13. On average, for every 33 likes, you’ll receive one comment. Additionally, there are 8,500 Likes per second and 1,000 comments per second.

14. The most popular filter? No filter.

15. Mayfair was the filter with the most amount of likes and comments.

16. The most-used hashtag of 2013: #love

17. Over 60% of the Instagram community are located outside of the United States. However, the U.S. remains the country with the most amount of visitors with just over 33%. The U.S. is followed by Brazil (5.6%), United Kingdom (3.8%), Russia (3.5%) and Mexico (3.2%).

18. Over 90% of Instagram users are under the age of 35, with 28% of users in the 18-29 year old age bracket.

19. 23% of teens have claimed that Instagram is their favorite social media network.

20. Percent of all US cell phone users on Instagram: 13.

21. 68% of users are female. For overall interest users, it’s 16% women vs 10% men.

23. 17% of U.S. adult residents who live in urban areas use Instagram. 11% of users are in rural areas, with another 11% in the suburbs.

24. Despite originally appearing only on the iPhone, and being named App of The Year 2011 in Apple iTunes, the Instagram app is divided 50/50 between Apple and Android users.

25. Percent of internet users who are on Instagram: Caucasian: 11%, African American: 23% and Hispanic: 18%.

26. 9 out of 10 Instagram video shares take place via Facebook.

27. There is an increase in Likes by 24% if the dominant color of the image is blue.

28. The busiest day on Instagram in 2013: Thanksgiving/Hanukkah.

29. Annual Household Income for Instagram users:

• Less than $30,000 – 15%
• $30,000 to $49,999 – 14 %
• $50,000 to $74,999 -12%
• $75,00o+ – 12%

30. Believe it or not, 37% of Instagram users have never uploaded a photo. 25% of users upload an average of 1-3 photos, while 5% have uploaded more than 50 images.

Whew.That’s a lot of information to store, but it will be worth it when you you want to impress that Instagram find in your life, or during a trivia night.

Which Instagram fact are you going to use the next time you want stump someone?

Keyword Rich Domain Names Improving Search Rankings is a Myth, According to Bing

Duane Forrester, Sr. Product Manager of Bing, claims it’s a myth that keyword rich domain names improve search engine rankings in a post published yesterday on the Bing Webmaster Blog.

This came about after Forrester attended Namescon and overheard people discussing how keyword rich or exact match domain names can make or break your site. Claiming that’s just a myth, Forrester took it upon himself to debunk this theory.

Ten years ago there may have been some truth to that way of thinking, Forrester says, but today rankings depend on so many more signals that domain names alone are starting to mean less and less. This is beneficial from both the search engines’ and the searchers’ points of view because it results in better content ranking higher instead of rewarding those who are trying to manipulate the rankings.

But that doesn’t mean a keyword-centric domain name isn’t still useful, Forrester says. While they don’t necessarily give you an automatic boost in rankings, they’re still valuable because they’re easy to spell, easy to remember, and easy to pronounce. In other words they’re great for branding.

Forrester explains that you can even take irrelevant words, or make up words, and create your own brand around them–like The Onion for example. But to get to that point your site has to provide something of value to the user, such as great content.

This is another familiar argument that correlation does not equal causation. Forrester says it’s not uncommon to see keyword rich domain names ranking high, but it’s more a result of the content they provide rather than their domain name. Forrester stresses that there are no shortcuts, so don’t try to get ahead by keyword stuffing a domain name.

I know many of you reading this have a lot of opinions regarding this topic, and I’d love to hear them! Do you think it’s just a myth that keyword rich and exact match domains get favorable treatment by the search engines?

Facebook Content Comes to Yandex Search Results

Yandex has announced a deal with Facebook, one that gives the Russian search giant gain direct access to public Facebook data.

Posts by Facebook users in Russia, Ukraine, Belarus, Kazakhstan, other CIS countries, and Turkey will be available for indexing by Yandex as soon as it has been published.

Seeking to collaborate with major search engines, the full access to the “firehose” of data directly from Facebook only augments what Yandex has already been doing with data from Twitter, LiveJournal, and other social networks.

Facebook content from the aforementioned countries will pop up in Yandex’s Blogs search results, joining results from other blogs, microblogs and social networks.

“Yandex will use data from Facebook’s public firehose feed to improve the quality of its search results,” according to a Yandex spokesperson. Yandex plans to incorporate various content formats that have had “particular resonance” on Facebook.

“The popularity of materials on Facebook will be taken into consideration when ranking search results,” according to Yandex.

Yandex stressed that only content published to Facebook as "public" will be indexed. Anything marked as private won't be indexed.

In the U.S., Bing is the only search engine that has access to Facebook data and have incorporated likes, shares and recommendations into search results since 2010. Google and Facebook had a parting of the ways around that same time, culminating with Google removing Facebook information from the built-in Android Contacts app.

Financial details of the agreement were not disclosed. However there are mumblings that Yandex has free access to the data. Either way, the deal is quite interesting.

Last year, Yandex released a social search app called Wonder, designed to search public social media posts. Facebook complained and blocked Wonder, eventually leading to the complete shutdown of the social search.

Buying Pinterest Followers: A Good or Bad Idea?

Pinterest is growing to be the most engaged social media network in the world. I love Pinterest and have spoken on the topic several times annually for the last two years.  What’s the #1 question I get asked by attendees? Whether or not they should buy Pinterest followers.

Getting a large following on Pinterest isn’t easy, especially if you’re a business without a strong following online.  It’s true that some businesses purchase Pinterest followers. But is this a good idea?

In my research I’ve found that you can purchase Pinterest followers from $10-85 per 1000 followers, with the average price around $20/1000.

Screenshot: buycheaplikes.com

Pros of Buying Pinterest Followers

Well, the most obvious benefit is that you look like you or your business is popular. This works on new Pinterest folks who haven’t checked out your account before (unless they look at your re-pins).

Buying Pinterest re-pins will make your pins look like they are very active.  These tend to come from inactive accounts, but it will still make you look very active and this is good for faking that you’re amazing.

Above is a screenshot of Organize’s Pinterest account, a company I help out with.  Did I purchase followers with this account?  Nope. I’ve built this account from the ground up.  I’ve worked on this for a long time and put in countless hours to be able to get 10k+ followers.  You’ll notice that my followers are very active and actively re-pin things that I do.

Why didn’t I buy followers? I’ll explain the cons of buying followers below.

Cons of Buying Pinterest Followers

When you purchase Pinterest followers and/or re-pins, to your Pinterest friends you will look like you are killing it. But your robot “friends” will see right through you.

Pinterest’s algorithm (much like Facebook and other social networks) works on popularity signals. This basically means that when your posts attract a lot of engagement, Pinterest will show you more often and at the top of the stream. If you post something and nobody likes or re-pins your shares, you’ll become less relevant.

Facebook used to refer to the concept of filtering content based on popularity factors as Edgerank. I’ll call Pinterest’s ranking on pinners and pins as Pinrank.  The more people that follow you that don’t indicate your pin is important, the more your Pinrank will go down. The more your Pinrank goes down, the less your pins will show up at the top of the Pinterest search results to popular pinners. (So if you’ve purchased Pinterest followers make the effort to keep your Pinrank up or you’ll be worse off than before.)

It reminds me of the old question “Would you rather have a million friends or 5 amazing friends”. Most people (especially ranking robots) say that it’s better to have 5 amazing friends.

Another reason not to buy Pinterest pins or followers is you run the risk of getting your account banned by Pinterest.  I’m aware of 2 or 3 accounts that were banned due to buying followers.  This is in violation of Pinterest’s Uses policy.

One account that got banned was for a company that had hired a full-time employee to manage their Pinterest account. After 8 months, the employee purchased about 10K followers and subsequently got the account banned.  The company lost everything, including the money they paid for the followers.  I wonder how many people have had this happen.

Another con for buying followers on Pinterest is traffic related reasons.  We all know that social networks influence traffic.  I’ve found and tested that when I buy pins I see an increase in traffic for 2-3 days then almost all the traffic will go away.  This potentially will hurt your search results and could cause ALL your traffic to go away because of spamming.

So should you buy Pinterest followers?

My personal recommendation would be to do everything legit and to not purchase Pinterest followers.  I think it’s just a safer bet, long term.  It’s much like black hat SEO.  You might get away with it for a while, but eventually you’re going to get caught.

Is Google Search Updating? January 8th & 9th

I am seeing early signs of a possible Google update underway today. The WebmasterWorld thread started to get some chatter yesterday of people noticing shifts in the search results.

One WebmasterWorld senior member said, "Jez, something without doubt is happening. We've seen all the tell tale signs."

Most of the tools that track these updates are not currently updated for today. DigitalPoint (see sidebar) and Algoroo are and show signs of an update:

 

Another WebmasterWorld member said:

Is something brewing? I am getting a lot of foreign visitors hitting my site. Usually a sign of something in my recent experience. We are probably due a Penguin refresh perhaps.

Have you noticed major changes in your rankings and Google referrals yesterday?

Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag

In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google.

Matt Cutts did say that duplicate content won’t hurt you unless you are doing it for spam-related reasons. Cutts also did say that 25% of the web is duplicative, so you really don’t have to worry about it. But I guess in this case, to help with rankings, you may, as a publisher, want to use the rel=canonical tag to help Google know which is your primary page.

Of course, a site like this has dozens of articles on the topic of duplicate content. So should we use the canonical tag to point to one story or a category? Likely not.

WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting

WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launched in August 2011, has already been used to analyze accounts representing three billion dollars in total advertising spend. The company has refined the tool based on that wealth of past audit history to give advertisers performance benchmarks within their own industries.

The three main new features in AdWords Grader Plus include a new performance tracker, mobile readiness review and improved benchmarks.

The performance tracker automatically re-analyzes advertisers’ accounts every 30 days. The report tracks performance changes over time, including Quality Score, which Google does not provide automatically. Advertisers can opt-out of this service or choose to run updates more frequently.The new Mobile PPC Readiness Score assesses an advertiser’s mobile optimization efforts, including whether the account has mobile preferred ads, mobile sitelinks and mobile call extensions set up.

Larry Kim, WordStream’s founder and Chief Technology Officer says the tool’s industry benchmark data has also been refined — incorporating the data the tool has gleaned from the thousands of accounts it has already analyzed — to give advertisers a better sense of how their accounts stack up to others in their industries. The benchmarked KPIs include Quality Score, click-through rate, account activity and wasted spend.

“Now that we’ve graded over $3 billion in total AdWords spend, we have even more insight into the metrics and characteristics that define a healthy PPC account,” said Kim in a statement. “Our new benchmarks reflect that wealth of data, and the new features address the need for businesses to allocate spend to the growing mobile channel as well as to monitor their account performance over time.”

The AdWords Grader tool is certainly a brilliant customer acquisition tool for WordStream — once an advertiser sees how much work needs to be done on an account, he or she just might be inclined to sign up for WordStream’s paid search management software. Kim, though, says that the company has invested a million dollars into the tool, and that it’s used by a broad spectrum of advertisers as well as agencies. “We see agencies using it for clients because it gives them an immediate starting point of where to focus their efforts,” said Kim by phone.

The reporting tool continues to provide analysis in these areas:

• Wasted spend and the use of negative keywords to control spend
• Quality Score for text ads and the keywords targeted
• Click-through rates on ads
• Impression share for ads
• Long-tail keyword optimization
• Text ad optimization
• Landing page optimization
• PPC best practices synopsis

To run a report, an advertiser provides contact information and Google AdWords login credentials through OAuth secure authorization — WordStream does not share or save the login information. The report is generated near instantly.