Duane Forrester from Bing wrote a blog poston the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors.
Duane said, “just as you’re judging others’ writing, so the engines judge yours.” Meaning, Bing does look at how a page of content is written. If the page has typos, grammar issues and so forth, to the extent that it might stop a reader from reading on – then it might also negatively hurt your rankings in Bing. Duane wrote:
If you [as a human] struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher?
Duane added that the search engines “over time we begin to see patterns.” If those patterns show poor grammar page after page, day after day, then it might have a stronger negative impact on rankings.
Google On Grammar & Rankings
This is contrast to Google is a different story, at least from what we’ve covered. Yes, Google’s Panda algorithm is about having quality content. But is quality the same thing as not having typos? It is unclear with Google at least.
In October 2011, Matt Cutts said while there is a correlation between spelling and PageRank, the core algorithm currently (back in 2011) does not use grammar as a “direct signal.” Google’s Matt Cutts added earlier this month that poor grammar in comments also does not negatively hurt your rankings in Google.
It seems Bing is taking a stronger stance on grammar and typos compared to Google’s stance.
BARCELONA, Spain (Reuters) - Samsung Electronics<005930.KS> unveiled a new smartwatch and fitness band along with the latest version of its Galaxy smartphone on Monday, demonstrating how the battleground for innovation is shifting from the hand to the wrist.
The world's biggest smartphone maker set a trend less than six months ago for wearable devices that link to mobile handsets with its Galaxy Gear watch, which has seen rivals like Sony <6758.T> and Huawei follow in its wake.
The switch in focus also underlines the challenges the South Korean firm is facing. Low-price Chinese rivals are churning out products that look increasingly similar at a time when smartphone sales have started to ease, taking a toll on Samsung's earnings.
To fight back, Samsung is taking a less glitzy marketing approach to control costs. It has also performed a U-turn, abandoning its previous heavy focus on sweeping hardware improvements to highlight more subtle features in its devices and accessories in a bid to appeal to a wider audience.
"With the Galaxy S5, Samsung is going back to basics," JK Shin, co-chief executive and president of Samsung's mobile business, told an audience of Samsung employees, partners and media at the annual Mobile World Congress technology trade show in Barcelona. Samsung will roll out the S5 globally on April 11, with pricing details yet to be disclosed.
"Our consumers do not want eye-popping technology or the most complex technology," he said. Instead, the want beautiful design, a better camera, faster connectivity and technology that would help them keep fit, Shin said.
Market expectations for the new S5, one of Samsung's marquee product launches this year, remain subdued given its comparative lack of innovation.
"The Galaxy S5 has great features and will probably sell well due to massive marketing support," Forrester Research analyst Thomas Husson said. "But is the total product experience it offers differentiated enough to continue the sales success story? Is it enough to bet on fitness and fingerprint sensors to beat Apple - rooting the experience in people's daily lives? I don't think so."
The Galaxy S5, which will be available in April, has a slightly bigger screen than its predecessor, at 5.1 inches compared with 5 inches, improved camera technology and better protection against water and dust, Samsung said.
It also has a fingerprint scanner on the home button, which rival Apple introduced in the iPhone 5S last year. The function can be used to protect data and provide security credentials in a swipe.
"It's very unlikely for the S5 sales to top its predecessor S4's performance during the key initial sales period," said Lee Seung-woo, an analyst at IBK Securities in Seoul. "I think sales would come in fewer than 20 million units in the first three months of the launch."
At a relatively low-key launch event in Barcelona, Samsung also unveiled the Gear 2 smartwatch, which runs on the Tizen operating system rather than Google's Android software, and a stripped-down version called Gear 2 Neo, which doesn't have a camera.
The devices can monitor the wearer's heart rate, a function used in increasingly popular health and fitness apps, or individual programmes.
The Samsung Gear Fit, also targeting the fitness sector, has a heart rate monitor, too, as does the Samsung Galaxy S5 itself, a first for a smartphone, Samsung said.
The Gear Fit has a curved touch-sensitive screen and its features include a pedometer, Samsung said.
Shares in Samsung, Asia's most valuable technology company with a market value of $204 billion, rose 0.6 percent, versus a 0.7 percent gain in the wider market.
Nokia has introduced three Android smartphones under the Nokia X series at the ongoing Mobile World Congress event in Barcelona, Spain. The smartphones Nokia X, X+ and XL run on the Nokia X software platform that is based on Android. The Nokia X, X+, and XL are priced at € 89 (Rs 7,500 approx), € 99 (Rs 8,500), and € 109 (Rs 9,300), respectively.
Nokia X is the entry-level model that comes with 4-inch IPS LCD display, 512 MB RAM and 4GB memory expandable up to 32 GB. It has a 3MP fixed focus camera. Nokia X gives 13.3 hours of talk time on 2G and 10.5 hours talk time on 3G network. Standby time is up to 28.5 days.
Nokia X+ also has 4-inch IPS LCD display but it packs 768 MB RAM and has 4GB memory expandable up to 32 GB. There is 3MP fixed focus camera. It gives 13.3 hours of talk time on 2G and 10.5 hours talk time on 3G network. Standby time is up to 28.5 days.
Nokia XL sports 5-inch IPS LCD display, 768 MB RAM, 4GB memory expandable up to 32 GB. It features a 5MP autofocus camera with flash and 2MP front camera. It gives 16 hours of talk time on 2G and 13 hours talk time on 3G network. Standby time is up to 41 days.
The Nokia X software is a forked variant of Android and it has added elements from Nokia's Asha and Windows phone software to offer a different user experience. The drawback here is that you can install Android apps through Nokia store but not through Google Play store.
These phones are dual-SIM devices and are powered by a Qualcomm Snapdragon dual-core processor. They come with pre-installed apps such as BBM, Plants vs Zombies 2, Viber, Vine and Twitter. Nokia’s Here Maps and offline maps come pre-installed. There is also a 7GB of free cloud storage from Microsoft OneDrive.
Nokia X+ and Nokia XL would be available in early Q2 2014. However, Nokia did not give the time frame for India launch.
The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers report as well as device-specific insights.
Note that the report shown on the Home screen still includes just Cost and Clicks data, you’ll need to click on the “see full report” link or navigate to the Dimensions tab on the Campaigns screen to see the conversion data.
The Top Mover detail below is now sorted by Top Increases for Conversions and Top Decreases for Conversions. This performance data is segmented by device/network level, including by Search Partners, as shown in the example above. However, unlike the example below, the live examples I’ve looked at so far have included only one device-level segment per ad group, which is much more helpful. This type of segmentation will help advertisers quickly see if there are troubled areas at the device-level even if conversion stats overall look stable.
The conversion data will be a big help for managing performance campaigns. However, the ability to see changes in conversion rate and cost per conversion data would be especially helpful for understanding the impact on ROI.
The change has rolled out globally, so if you’re tracking conversions you should see this update in your account now.
Google took its new Maps site out of beta this week, but many users noticed that some of their favorite features from Classic Maps were missing.
Not to worry, Google says. It’s aware of that and plans to bring at least some of those missing over to the new Maps site in the near future.
The team will continue to work to improve the new Google Maps, so look out for better performance and additional features, like send to car, in the coming weeks.
That mention of the Send To Car feature is as specific as Google would get in its replies to our questions about the missing features we’ve noticed. That list includes:
1.) Send To Email and/or Car. When looking at a place or address in Classic Maps, there’s a “Send” option under the “More” tab that lets users email the place/address or send it to certain vehicle navigation systems.
2.) Default location. There seems to be no easy way in new Maps for a user to set his/her default location.
3.) More Info link on business listings. In Classic Maps, every business listing popup includes a “More Info” link that gives searchers quick access to the business’ Google+ Local page. On the new Google Maps, the only way to get from the business listing to its Google+ Local page is to click the link that says how many reviews the business has.
4.) Terrain maps disappear when looking at directions. You can see terrain maps in the new Google Maps, but the option goes away when looking at directions between two (or more) places.
5.) 3D Directions. In Classic Maps, there’s a 3D/2D toggle when looking at directions. The 3D version autoplays a moving drive-through of the route between your start and destination.
These are a sample of the features that we’ve found to either be missing altogether, or perhaps just very difficult to find in the new Google Maps. Google’s statement that at least some of these will be brought over from Classic Maps “in the coming weeks” is good to hear. Some more specifics on which ones would be even better.
Google lead of search spam Matt Cutts posted on Twitter that Google has taken action on two link networks operated in Poland this week. Matt wrote that Google is “not done with Germany yet, but we just took action on two Polish link networks.”
The Google Poland Webmaster Blog posted a reminder today about unnatural links and how to submit a reconsideration request.
Matt Cutts didn’t drop a hint on which Polish link networks were specifically targeted, like he has done in the past. But he did specifically say Google did take action on two link networks within Poland.
Earlier this month, Google’s Matt Cutts announced they took action on a large German SEO agency and their clients for link schemes. This came after a warning from Cutts that Google would target German link violations.
Yahoo has bought nearly 30 companies since Marissa Mayer took over as CEO. A large number of those were talent acquisitions — though not all of them. Among the product or technology acquisitions, Aviate could turn out to be one of the most strategic and important.
Emphasis on the word “could.”
Aviate presents itself as an “intelligent homescreen.” It’s an Android launcher that organizes and customizes the presentation of your apps. Though not fully mature, Aviate offers a number of different, intriguing opportunities for Yahoo.
Aviate can potentially help Yahoo come back in mobile and local search — although the company needs a multi-pronged approach. It’s also the Yahoo’s best potential answer to Google Now.
Aviate is in private beta right now so most Android users haven’t had an opportunity to try it. I installed it last year, didn’t immediately see the benefits and so uninstalled within about 48 hours.
Since the rumored $80 million Yahoo acquisition I’ve reinstalled it on my Nexus 7 tablet and have been using it daily. Now that I’ve been more patient with Aviate I’m starting to see its value. However there are a number of missing features and capabilities. It’s not yet “robust” enough to fulfill its strategic potential.
Needs a Search Box
Putting aside any technical capabilities on the back end, which I can’t directly speak to, the most obvious thing missing from Aviate is a search box. I’m not just saying this because Yahoo is pushing to get back into search. It would provide genuine utility to the app.
I’m sure that Marissa Mayer clearly understands how helpful to users and to Yahoo an Aviate search box would be. I initially found myself poking around for a way to search from the homescreen rather than using the Google app.
Any Yahoo search functionality should also incorporate the ability to find and launch Android apps on the device (and perhaps in Google Play). Even though a “bookshelf” of apps is just a swipe away (see image above), users will want the ability to find and launch apps via search — as you can on Android (via Google Search) and the iPhone.
Allow Homescreen Image Personalization
The hot-air balloon image you see above currently cannot be changed (it becomes darker or lighter depending on the time of day). That must change.
The ability to personalize that space is critical to the ultimate success of the app. Similar to the way Bing uses beautiful imagery on its site, Yahoo could also do something really elegant and clever with changing Flickr images in that spot. But users must also be able to upload their own images.
Someone may come back and say, “It can be changed.” Indeed my hunch is that it can be customized. Yet after several attempts I haven’t figured out a way to do so, which means the option isn’t intuitive enough. Speaking of which, the entire app needs to be at once simpler and offer more functionality.
Make the App More Intuitive
The impressive thing about Google Now is that it works without much active customization. Currently in the settings area of Aviate is a long list of “collections.” These categories help organize apps by type; they can be thought of as an alternative to folders on conventional Android or iOS.
There are both a default set collections and an alphabetical list of apps. Collections can be turned on or off. Aviate will offer you different collections based on time of day (such as “morning” or “work” in the am) or other variables.
There should be fewer collections. There should also be a customization option that allows users to create their own collections categories. In addition, the collections list isn’t obviously accessible. It takes a bit of time to find how to access it.
That’s a metaphor for the fact that the app overall is not quite as intuitive as it needs to be. (Some of this could be addressed with a new user tour on the app.)
Yahoo Now: More Personal Assistant Functionality
Yahoo also needs to use the homescreen real estate to push and show more dynamic content: upcoming meetings, weather, traffic, sports scores, top news, etc. Enabling this would make it much more of a direct challenger to Google now.
Some of this information is available if you pull down the homescreen image (calendar items, weather). But Yahoo needs to find an elegant way to push more contextually relevant content to users. There are probably several ways to use the homescreen real estate more effectively and make Aviate more powerful and useful in the process.
There’s a great deal more I could say and suggest, regarding local search and maps for example. I’ll leave those items for a later post.
My view is that Aviate holds enormous potential for Yahoo. However the company needs to push Aviate even further in the direction of an “intelligent assistant.” It needs to add more passive personalization and functionality, while simultaneously simplifying and making the app more intuitive overall. That’s no small task with lots of heavy lifting to be done on the back end.
The addition of a search box wouldn’t hurt either.
